New products were developed and the market for watches gained a reputation for innovation. Market research measures such as Flow of Attention, Flow of Emotion and branding moments provide insights into what is working in an ad in any country because the measures are based on visual, not verbal, elements of the ad. All has been ensured because it is compatible with the taste of Bengali people, not much complex and effective communication through mass media. User rate, usage rate and loyalty status is not related as anyone have got access to this drink. Here, the course teacher assigns the students to work on a project. Alternatively, the cost of developing a separate marketing mix for separate segments may outweigh the potential gains of meeting customer needs more exactly. Uses separate family names for various product.

PRAN Frooto is not a shopping product because it is purchased frequently whereas shopping products are less frequently purchased. Although Coca Cola is widely known in China, a large part of the population has not yet tried the product. They are backed by ability and willingness to buy. Individual Product and service decisions: They do not, however, create the need for social status.

The 4 th satge is not been identified during our research. Some common objectives that firms may hold: We talked with- 1. PRAN has lacking of good leaders. ;aper firms that use their corporate name to all of their products. In the next stage, after the consumer recognizes his need, or want, to drink something he decides to take action. Mainly we are going to describe the value of branding from 3 perspectives.


Pran Frooto ml is also affordable for the majority of people as it costs 22taka. Price Price is the amount of money customers must pay pan obtain the product.

Term Paper Pran RFL(1)

So, change is the main competitor for PRAN every moment. It has been identified as a subset of the marketing mix. Brands also perform valuable functions for firms. Core competencies typically comprise fundamental knowledge, ability or expertise in a specific subject area or skill set, allow a business to reach a wide range of markets, and cannot be easily replicated by competitors.


term paper on pran rfl

PRAN Frooto, as a product, is bought by the consumers after vivid analyzing their needs and wants. The consumer set a minimum accepatable cut off level attribute in case of frooto it can be that it must rate at least 5 in term of taste, packaging and color.

After the aim is fulfilled the producer can lower the price drastically to capture the low end buyers. PRAN must keep in consideration that needs continue to change because of the availability of numerous of options that prevail in the market.

(DOC) BUS Term paper on PRAN-RFL Group | Nasir Uddin –

Their mission and vision is to eliminate poverty and develop the agricultural sector of Bangladesh. Hence they follow market penetration.

After the inception of the company, it started making significant contributions mainly in the field of civil engineering and gathered wide experience by completing diverse structures including buildings, bridges, food go downs, hospitals, cyclone shelters, substation buildings etc. Which, then, shall one choose and what shall be the criterions for choice?


Starting successful journey to export market in We may consider frooto as a separate family name because it has different sizes ml, ml and ml and different packages such as tetra packs and pet bottles.

In many ways it is similar to economy pricing. Such as in terms of juice they have junior juice and frooto. Like- Slice, Frutika,Maaza etc. To arrive the target point, PRAN will face challenges from both national and International competitors. It is also known as Perceived-value pricing.

term paper on pran rfl

Factory workers — 20, 5. All throught the commercial we get to see always a refreshing mood so a tone of freshness is maintained all tsrm way.

There are a huge number of sells offices and center all over Bangladesh. In India, this is not an option. We also asked them about the quality, standard and health value of the PRAN products. Testimonial was also not highlighted in his add.

Bangladesh has a great potential to tap the export market of petroleum by product.