Weak-tie relationships are characterized by infrequent interaction and form between casual acquaintances. Employees using Yammer can discuss ideas, post news, ask questions, and share links and other information. These relationships, which form between casual acquaintances, are not as apt to be between like-minded individuals, so one person may say something to another that sparks a completely new idea. On what side do you think ScriptPad faces the biggest adoption challenge—the physician side or the pharmacy side? Either way this is a brilliant idea and almost necessary in todays world. The figure is from the BR Venture Fund website. Step 3 Avoid making an inadvertent or voluntary disclosure of an idea, in a manner that forfeits the right to claim exclusive rights to it.

If you have a specific topic in mind, setting up Google or Yahoo! MichelleWaxberg June 21, at 9: Laws to protect the environment have created opportunities for entrepreneurs to start firms that help other firms comply with environmental laws and regulations. Therefore, it became eminent to have a more productive and efficient way. Rules for a brainstorming session: Plus, healthcare IT companies lock large medical networks into their systems because they know that the medical system is so bureaucratic, that it is hard to switch software service providers. Result It is more likely that an entrepreneur will get new business ideas through weak-tie rather than strong-tie relationships.

Using the standard interface of buttons and spinners, doctors can navigate through a database of drugs before selecting the appropriate prescription. Encouraging Creativity at the Firm Level Creativity is the raw material that goes into innovation and should be encouraged at the organizational and individual supervisory level. If ScriptPad has uncovered a promising business opportunity, what environmental trends have made ScriptPad possible?

Why is it important? Auth with social network: On a scale of 1 to 10 10 is highrate Yammer in terms of the strength of its opportunity.


scriptpad case study

This case study aims to evaluate the several environmental factors favoring the adoption of the app, the difficulty doctors and physicians have in accepting it and a possible move by the inventor before taking it to the market. Are you ready to go to market or are there additional steps that need to be completed before ScriptPad is available for sale?

Recognizing Opportunities and Generating Ideas – ppt download

In this chapter, an opportunity is defined as being 1 attractive, 2 durable, 3 timely, and 4 anchored in a product or service scritppad creates value for its buyer or end user. The company has a solid product line but knows that to remain competitive it must continue recognizing opportunities for new products and services. Finding Gaps in the Marketplace 2 of 2 Specific Example Product gaps in the marketplace represent potentially viable stuyd opportunities. However, until now there has not been a a good tool for doctors to use as an alternative to handwritten notes.

Case Scriptpad: Interesting Idea-But Will Doctors and Ph by Eugene Kim on Prezi

The idea should be put into a tangible form — either entered into a physical idea logbook or saved on a computer disk. Provide an example of each environmental trend and the type of business opportunity that it might help create. An example is GasBuddy. A product opportunity gap is the gap between what is currently on the market and the possibility for a new or casse improved product, service, or business that results from emerging trends.

The company plans on releasing a premium subscription version.

scriptpad case study

I think the ScriptPad is going to blow up to be widely used in the next few years. The idea, whether it is recorded in a physical idea logbook or saved in a computer file, should be secured. Most people will rank ScriptPad high on each component of an opportunity. On what side do you think ScriptPad faces the biggest adoption challenge—the physician scriptad or the pharmacy side?


Even doctors believe pharmacist prescribing is logical

Once a doctor selects the drug, they can assign a dosage, instructions, and refills. The most important trends are: To use this website, you must agree to our Privacy Policyincluding cookie policy.

Evaluate Yammer on the four essential qualities of an opportunity. If you wish to download it, please recommend it to your friends in any social system. If so, sciptpad could ScriptPad correct for these possibilities?

An obvious answer is that a physician could theoretically make a mistake in selecting a prescription medicine using the ScriptPad service, by selecting the incorrect medication or by selecting an incorrect dosage.

By working in an industry, an individual may spot a market niche that is underserved. Simply browsing through several issues of a trade journal or an industry report on a topic can spark new ideas. Finding Gaps in the Marketplace 1 of 2 A third approach to identifying opportunities is to find a gap in the marketplace. Identify the four scdiptpad trends that are most instrumental in creating business opportunities. The more drugs a patient is prescribed, the higher the risk of dangerous drug interactions.

Yammer is an attractive opportunity, and I would give it 7 out of The company is growing rapidly and has received several rounds of substantial venture capital funding. The firm has not developed a systematic way for its sales staff to scriptpsd new ideas. Doctors can then send the prescription securely to the pharmacy, where it will be waiting for the patient. If PharmaSecure is successful in India, we can easily see it spreading its service to other developing countries.

scriptpad case study