MERCK THE FDA AND THE VIOXX RECALL CASE STUDY ANALYSIS

This was the case particularly in the aggressive marketing of Vioxx which evidently was discovered to be dangerous to the consumers but which the company ignored as will be expatiated later in this paper. Food and Drug Administration FDA paved the way for intensification of such mode of advertising by the pharmaceutical companies. The antagonists argue further that the huge amount of money that pharmaceutical companies expend on DTC advertising could make prescription drugs more expensive to the consumers. The quest for make bigger profits and control the painkiller drug market seem to becloud their sense of judgments. Ethical Theory and Business. Public health is too important to be left the whims of the pharmaceutical industry to manipulate as they have been doing over the years with their unrestrained budgets on DTC.

Marketing and advertising do not discriminate between segments of the society. Want to get a price estimate for your Essay? The protagonists of DTC advertising have often argued that the mode has raised the awareness for and access to important new medications as well as the ability of patients to actively engage their physicians in informed discussions about their prescription drugs. COX-2 inhibitors are the newest form of nonsteroidal anti-inflammatory drugs NSAIDs and Vioxx, as one of them, was developed to overcome the stomach irritation and gastric bleeding associated with older NSAIDs with COX-1 and Cox-2 inhibitors, which include aspirin, ibuprofen, and naproxen to treat people who are in need of long-term pain relief. Direct-to Consumer Advertising Direct-to-consumer advertising of pharmaceutical drugs which involves direct promotion of prescription drugs to patients and physicians has continued to generate a lot of controversies with regard to its impact on the public health and on the relationships that exist between doctors and their patients. Food and Drug Administration FDA paved the way for intensification of such mode of advertising by the pharmaceutical companies. It is pertinent to say only United States has embraced DTC advertising of prescription dugs has never been permitted legally in Europe and it is banned outright in Canada Green,

The relaxation of the rule governing the direct-to-consumer DTC advertising in by the U. To give effect and credibility to the study, it was controlled and xase compared Vioxx with a placebo rather than another drug.

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The huge market share and profits that go with such position propelled Merck to overlook essential findings that would have revealed the heart attack risks associated with Vioxx at research and development stages. The Ethical Considerations Clearly, the objective to regain and maintain leadership position in the pharmaceutical industry was paramount to Merck than getting a safe vioxxx to the market.

We use cookies to give you the best experience possible. The possibility that the knowledge gap would exist is very high especially among the less privileged members of the society. American Journal of Public Health Vol. InMerck wanted to prove whether Vioxx can reduce colon polyps.

Case Study: Merck & Company: the Vioxx Recall | Free Essays –

Upper Saddle River, NJ: Excluding patients with high analtsis of heart problem, the study gave some patients high doses of Vioxx and precluded them from taking aspirin.

Reference Beauchamp et al, Direct-to Consumer Advertising Direct-to-consumer advertising of pharmaceutical drugs which involves direct promotion of prescription drugs to patients and physicians has continued to generate a lot of controversies with regard to its impact on the public health and on the relationships that exist between doctors and their patients.

This gap is therefore open to manipulation to the advantage of the marketer. DTC creates knowledge gap between the consumer and the hte when the consumer cannot properly evaluate the information being received.

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merck the fda and the vioxx recall case study analysis

Get custom essay sample written according to your requirements Urgent 3h delivery guaranteed Order Now. How to cite this page Choose cite format: We will write a custom essay sample on Case Study: Marketing and advertising do not discriminate between segments of the society.

Many lives were exposed to the risks of heart attack and strokes when the warning signs were staring them in the face.

Case Study: Merck & Company: the Vioxx Recall

Want to get a price estimate for your Essay? Surprisingly, Merck would ignore the recommendation only to be forced to include a warning label that highlight the fewer stomach problems but studt expressly include a warning about possibly more heart attacks and strokes Beauchamp et al, DTC advertising could also adversely affect the relationship between the doctor and the patient Beauchamp et al, But the market for it was insignificant.

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merck the fda and the vioxx recall case study analysis

This was the case particularly in the anlysis marketing of Vioxx which evidently was discovered to be dangerous to the consumers but which the company ignored as will be expatiated later in this paper. Literature Review Dissertation chapter: The antagonists of DTC advertising however, are of the opinion that the advertising cannot provide enough or detailed information that will enable the consumers to make appropriate mrck choices Sullivan, These include the competitiveness of very high magnitude that existed in the pharmaceutical industry in the s and the dilemma that Merck faced as a result of a number of its patents that were due to expire.

A pharmaceutical company should have no control over the information that is disclosed about its products because patients rely on the expertise of stkdy physicians to make the best choice for them.

It appears that the arguments against direct-to-consumer far outweigh arguments for. Home Essays Case Study: Merck, looking for ways emrck entrench its market leadership threatened by impending loss of patent, relied heavily on Vioxx to capture the painkiller drug market with which it hoped to shore up its profile and revenue.

It is pertinent to say only United States has embraced DTC advertising of prescription dugs has never been permitted legally in Europe and it is banned outright in Canada Green, Hidden in Plain Sight.

Conclusion The case of Merck and its Vioxx recall has proved that pharmaceutical manufacturing companies need to strongly take into consideration the overall interest of public good.

merck the fda and the vioxx recall case study analysis