However, again according to BNP Paribas, “this should not translate into strong margin pressure, as all operators focus on profitability and Swisscom puts quality subscriber growth before market share gains at any price”. Picture 22 – It is important to understand that Switzerland even though it is so small is divided into cultural zones. In the enterprise market, companies are already looking for converged voice and data services as the norm. Strong revenue decreases happened in the large account sales segment Enterprise Solutions Segment already indicate a first sign of erosion of the enterprise market – be it to competition or to new technologies. The overall aim is to cut costs and to become more competitive on the external market. Once the Telco Services providers mostly fought with each other on clearly defined market segments – fixline and mobile and data traffic services, now these services do intermix and merge and on top of that, value added resellers and bundlers do package those services into several packages. To make things even worse:

The company tries to offer a portfolio of related services and essentially by focusing on some core capabilities – such as delivering services to a broad user range – generate more rent than others see Grant. Abbildung in dieser Leseprobe nicht enthalten Picture 3 – The organisation chart of the Swisscom Group. This has led to two global effects:. Picture 6 – As Swisscom notes itself, the net internal revenue declines and the external revenue is not growing. Picture 17 – The new strategy to deliver standardised IT Services in the SME Market space is depending on key success factors – in order to stand those factors, some resources marked in red need to be replenished. Picture 22 – It is important to understand that Switzerland even though it is so small is divided into cultural zones. What segments should Swisscom enrich, especially domestically, going out from the status quo?

Swisscom IT Services

The author assumes that whilst a performance gap can often be closed by focusing on superior execution, with no change to business design, closing an opportunity gap requires a new business design. Here, we discuss the challenges ahead: A larger endeveour in this standardisation is often where corporate processes do start and where they verticalise – IBM has been involved in early in a project that detailedly describes the start.

With Swisscom thesi assuming the strategic position of a full-scale telecommunications provider and having the three core dimensions Fixline, Mobile and IT Services Provisioning in its portfolio, all three Dimensions are under increasing competitive threat. Closing the performance or opportunity gap requires Strategy to assess especially that IT Services opportunity that is out in the market – domestic and non-domestic – and design the business to effectively address them, but as mster, it requires execution, to assess and build the organizational capabilities needed to deliver market results.


master thesis swisscom

The Swiss Telecommunications Market is segmented masteer the following players Picture 2 3: The telecommunications industry continues to evolve at a rapid rate driven by changes in the pattern of customer demand, technological innovation, regulatory intervention and the entry of new players. The perception does exist inside Swisscom that the Telecommunications Industry, as it is defined today is a stable and flat business which is under severe pricing competition and tends to commoditise.

On top, more unified messaging and multimodal solutions emerge and will enhance the functionality of the mobile phone.

UZH – Department of Informatics – Communication Systems Group – Swisscom inovation award !

The total net profits after taxes did amount to 1. In order to do so Swisscom needs to be able to control costs and competition, of course aided by the relatively high pricing in its market, and a sluggish regulatory environment. Its foreign Subsidy Debitel has been sold to the investor Premira soon, yet Swisscom took an extra goodwill depreciation of ca. The total Market opportunity for Telecom Services in Switzerland amounts to ca.

Inattention to organizational capabilities will almost ensure that a promising strategy delivers disappointing results, as a result, we will go out from the Status Quo Swisscom has and see what strategic chasm needs to be bridged. Swisscom states that ghesis almost doubled net profits and have one of the most stable financial bases of all Telcos in Europe. Christoph von Gamm Author. The services recommended are communications-centric services, horizontal applications, some selected vertical applications to be delivered and more mastdr managed services.

The central problem in Swisscom is lastly twofold: However, if the level of demand thess ADSL services is lower than expected, or if Swisscom was forced to significantly reduce its access tariffs for Ewisscom services due to strong competition, the revenues swisxcom profitability of its Fixnet business would be affected negatively. Politics – International Politics – Topic: Driving towards the future with the next generation of services based on IP networks, value- added consumer and business services over broadband, ascending the ICT value chain, and creating and establishing strong presence in desktop and network outsourcing, deploying VoIP solutions that are tightly integrated with business applications, and enhancing overall profitability with ICT.

master thesis swisscom

Yet the underlying growth assumptions on both revenue and profit remain shaky in light of increased competition and market saturation in all segments besides the advent of new disruptive technologies such as VoIP swissscom are expected to erode the enterprise market voice segments, a key segment very soon.


As a result, Swisscom IT Services undertook a major consolidation exercise and a reorganisation.

master thesis swisscom

Pedagogy – Miscellaneous Topics Sharpening Education through the use These see opportunities based around convergence to enter the market. The IT Supplier side – a different set of players – mainly IBM, HP, Sun, Microsoft and Oracle is competing fiercly, yet the margin pressures here are still lower due to a higher overall innovation yield. Yet by nature, they are interlinked and interlocked – which can be seen in the process diagrams and descriptions and – also in the balance sheet – there are substantial intercompany revenues mln CHFwhich means that some parts of the Swisscom Group do rather act as internal mastef, mainly Swisscom Systems and Swisscom IT Services.

In common with every other geography, competition is intensifying.

Already, a key field of growth has been identified by Swisscom in the IT Services arena – an area where Swisscom is currently adding ca. A again heavily discussed recent merger with Telekom Austria would theis meant unforeseeable charges for the main shareholder, the Swiss Eidgenossenschaft. Due to the need to supply, the prices on this corner have been dwindling down at astounding double digit rates.

Picture 16 – The application landscape of Swisscom Fixnet, provided mainly by Swisscom IT Services cannot be depicted any other than evolutionary. The supplier side – on the Telecom front-end we talk about the typical Network Equipment providers NEPs such as Alcatel, Siemens and Cisco has shown almost a collapse in the last years due to declining global demand on equipment.

Little Excerpt, p11 and following 10 taken mastre Swisscom Analyst reports home page, www. Whereas the telecommunications marketplace has historically comprised companies with very similar strategies, we are already seeing increasing diversity in the strategies adopted as operators react to the more challenging competitive environment.

Switzerland dwisscom – depending on how it is counted – always among the top 20 wealthiest economies per inhabitant, despite its – Geographical Layout: Having deep cash pockets but no signs of domestic growth in the existing business, Swisscom is put onto Crossroads.