Mas Malaysia can use the emerging trend to start small before scaling up after initial success of a new product. For greater transparency and integrity of Malaysia Airlines: How to Prepare and Discuss Malaysia Airlines: The Marketing Challenge after MH and MH17 In our live classes we often come across business managers who pinpoint one problem in the case and build a case study analysis and solution around that singular point. What is SWOT analysis? Mas Malaysia case study is no different.

These new offers might work, especially if the main focus is being moved to Asia — because both frequent flights and the Golden Lounge improvements will occur mostly on a domestic basis — but because they are so recent, that their outcomes are hard to determine now. Problem Diagnosis case studies can be specified based on two situations — One there is significant outcome or performance of casecompany, and two there is no explicit explanation of the outcome or performance of casecompany. The better the insight more are the chances of connecting with the potential customers. How to Prepare and Discuss Malaysia Airlines: Many felt there was a need to transform the entire business model.

malaysia airlines the marketing challenge after mh370 and mh17 case study

Implementation framework helps in weeding out non actionable recommendations, resulting in awesome Malaysia Airlines: It include using the analysis to answer the company’s vision, mission and key objectivesand how your suggestions will take the company to next level in achieving those goals. With a new action plan, Aitlines is going back to its roots as a more regional airline; and while discretely being delisted from the Malaysian stock market and being appointed a new CEO, Malaysia Airlines might just get the opportunity to start over and in time restore its reputation.

Malaysia Airlines: The Marketing Challenge after MH370 and MH17 SWOT Analysis / SWOT Matrix

Steps to conduct Malaysia Airlines: In order to reach these targets, the action plan involves cutting back on staff, spending more energy on Asian flights, having fewer flights, replacing the chief executive, regain the confidence of their staff and shareholders and, above all, rebuild a safety reputation — which has been destroyed with the disappearance of MH and the downing of MH17 in July — in order to re-create the company from scratch and start over with a clean slate.


In terms of assortment, the plane continues to be categorized into three segments based upon design and style standards.

Many felt there was a need to transform the entire business model. The easiest objective for which SWOT analysis can be used by Mas Malaysia is challengee setting strategic goals, defining key objective areas and desired results. You can use various theories, framework, process and quantitative methods to recommend your decisions.

Case Study Malaysia Airlines | HYDE STREET JOURNAL

Existing problems were magnified and new difficulties occurred one after another. Amazing Business Data Maps. The supporting evidences can include — financial statements, growth trajectory, organization culture and leadership style in the organization. We write unique marketing strategy case solution for each HBR case study with no plagiarism.

They removed some routes again and tried to make up for their losses in this way. The Marketing Challenge after MH and MH17 case study based on Evaluation Scenario Approach Each of the situations in the case study has its own logic and awareness of it can help you not maroeting to read more efficiently but also to write a more evidence based case study solution for casecompany case study. Risk associated with the recommendations should also be clearly addressed based on thorough analysis and structured line of reasoning.

What it needs to do to improve the conditions. The areas covered in the case are – “Crisis management, Customers, Organizational culture”.

Estimate the current tye in product life cycle and its implications for marketing decisions for the product. Only a few months later, another flight crashed on July 17, This will help in explaining your work process and how you reached the conclusions you have reached and what assumptions underpin those conclusions.


malaysia airlines the marketing challenge after mh370 and mh17 case study

Furthermore, they need to continuously highlight their on-time performance and that safety is their number one priority through social media In conclusion, Malaysia Airlines has literally hit rock bottom. Published by HBR Publications.

Solved SWOT: Malaysia Airlines: The Marketing Challenge after MH and MH17 SWOT Analysis / Matrix

Neeraj Pandey, Gaganpreet Singh The chief executive officer of Malaysia Airlines MAS had the daunting task of sustaining a business that had suffered the tragic loss of two of its airliners in a span of just four months.

Time appears to generally be functioning out, with both sides displaying off missile exams in an escalating and progressively perilous style. Case study solutions can also provide recommendation for the business manager or leader described in the iarlines case study. How these issues can impact the Mas Malaysia. The disasters greatly impacted customer confidence, as reflected in the company’s declining booking rates and stock prices.

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malaysia airlines the marketing challenge after mh370 and mh17 case study

It can lead to less investment into emerging markets by Mas Malaysia thus resulting in slower growth. The top executives pondered various options, including a rebrand of the airline, a new discounted pricing structure to build volume, a private equity infusion, a merger and filing for bankruptcy. You can determine the core scenario of “Mas Malaysia” case study by asking these two questions – 1.

Delhi Metro Rail Corporation B: Developing a positioning and launching strategy. It can be a win-win for the company and provides an opportunity to increase the profitability. Delhi Metro Rail Corporation B: