During the discussion you will only able to get chance to provide one aspect of the analysis. The consequences will not only be measured in the world outside. Part of the plan is also to find a new chief executive, but other cases have shown that hiring a new leader is not always the right way to solve a problem. With a new action plan, MAS is going back to its roots as a more regional airline; and while discretely being delisted from the Malaysian stock market and being appointed a new CEO, Malaysia Airlines might just get the opportunity to start over and in time restore its reputation. We make the greatest data maps. The crucial role of customer perceived value in acquiring and retaining profitable customers.

Developing segment priorities and positioning the product based on the product need fit developed by the firm. Management was planning to initiate a cost-cutting strategy to manage pricing and the competitive challenges of the aviation industry when these incidents shocked the world. Project management and feasibility analysis have become more specialized. With the disappearance of flight MH and the downing of flight MH17 just a few months later, it dawned on the airline that misfortune never comes singly. Hire us for Case Solutions Buy Now. Take a small break, grab a cup of coffee or whatever you like, go for a walk or just shoot some hoops.

Uncovering the current and untapped market sizes and barriers to serving the larger market. The intellectual property rights framework is not very strong in emerging markets especially in China.

Malaysia Airlines: The Marketing Challenge after MH370 and MH17 Case Study Solution

Management was planning to initiate a cost-cutting strategy to manage malaysis and the competitive challenges of the aviation industry when these incidents shocked the world.

For greater transparency and integrity of Malaysia Airlines: Finally recommendations should meet the feasibility criteria based on the facts and details provided in the casename.


The disasters greatly impacted customer confidence, as reflected in the company’s declining booking rates and stock prices. There is no point meandering along with reasons and then giving a conclusion. It presents executives with incomplete information, data and multiple scenarios.

The next step is organizing the solution based on the requirement of the case. The company now has to face a number of challenges to insure its future. The purpose of is to build a map of information that the case contains. Next Superb Trucks LP: This will help not only in positioning of the product but also in defining or creating a segment better.

Estimate the current stage in product life cycle and its implications for marketing decisions for the product. The Marketing Challenge after MH and MH17 The background paragraph of briefly states — the historical context, illustrate the moment that brought the protagonist into the present situation and why she needs to make a decision. Discussions Mention the second best or third best options that were not selected in the final recommendations.

Define the core need that your product is serving and list out all the direct and indirect competitors in the market place. Free Press, R.

malaysia airlines the marketing challenge after mh370 and mh17 case study

Make a time line of the events and issues in the case study. Besides that, Malaysia Airlines had to compensate families for the family members that were on flight MH, which made their costs even higher. Mh71 assist better case study solution writing we at Blue Ocean University recommend following methodology. Neeraj Pandey, Gaganpreet Singh Category:: The Marketing Challenge after MH and MH17 In our live classes we often come across business managers who pinpoint one problem in the case and build a case study analysis and solution around that singular point.

In some cases you will able to find the central problem in the beginning itself while in others it may be in the end in form of questions.


malaysia airlines the marketing challenge after mh370 and mh17 case study

This will increase the consumption of Mas Malaysia products. According to survey by Harvard Business Review, recommendation memo is the most used document in fortune firms and extensively preferred by CEOs of transnational organizations. With its reputation severely damaged, MAS was faced with many hard-hitting questions from various stakeholders about the airline’s prospects. Kotler explains – Marketing is a process by which organizations can create value for its potential and current customers and build strong customer relationships in order to capture value in return.

If you able to provide a detailed implementation framework then you have successfully achieved the following objectives – Detailed understanding of the case, Clarity of HBR case study fundamentals, Analyzed case details based on those fundamentals and Developed an ability to prioritize recommendations based on probability of their successful implementation. Threats are factors that can be potential dangers to the firm’s business models because of changes in macro economic factors and changing consumer perceptions.

Solved SWOT: Malaysia Airlines: The Marketing Challenge after MH and MH17 SWOT Analysis / Matrix

If you have used extensive analysis, statistical models and other strategic tools to come to the conclusions then add those in the exhibit section. The areas covered in the case are – “Crisis management, Customers, Organizational culture”.

The frequency of conducting SWOT analysis depends upon the objectives of the company and rate of change in the industry it operates in. For all good leaders you need to exercise judgment based on material and deliverables.

malaysia airlines the marketing challenge after mh370 and mh17 case study

We make the greatest data maps.