How about make it original? Retrieved from Fast Food: Third the International Division was ready to enter the California in due to the success in Guam, a territory of the U. The initial plan in Hong Kong has been to become one of the major players in the market fast. With him a lot of things have changed.

Sorry, but copying text is forbidden on this website! Hi, I am Sara from Studymoose Hi there, would you like to get such a paper? As an implementor has the possibility for autonomous initiative been low while it as a local innovator exists space to adapt to the local environment, e. We will write a custom essay sample on. In order to compete on the level with multinationals, rather than just being a first mover, Jollibee would have to take its performance to the next step and prove that it could continue to build its competitive advantage.

Knowledge flows within multinational corporations. Just before the opening Assistant Managers about 4 per store and Crew Members are being hired. Third the International Division was ready to enter the California in due to the success in Guam, a territory of the U.

Once Jollibee had entered a market Kitchner began to negotiate franchise agreements. This points towards the subsidiaries in Hong Kong adapting the characteristic of an implementor, e.

jollibee case study conclusion

The company also uses differentiation strategy as it adapts the fast food to suit the taste of the Filipinos and fix their main menu around the world. How about make it original? We found that the expatriate-led strategy have prevented further expansion of the company on the Hong Kong market. Accessed May 23, Jollibee the fast food industry the product offering are almost the same.


Academic Books, Copenhagen Business School. Their work at Guam gave them caxe idea of how to work in America.

Jollibee Case Analysis Essay Example for Free – Sample words

This involved a huge investment that affected the other markets. By clicking “SEND”, you agree to our terms of service and privacy policy.

He has tried to implement these changes for several of months but has not yet received a go-ahead from the headquarters. Second the management is inflexible in adapting their menus to international markets.

As a result it was losing market share step by step.

Sorry, but copying text is forbidden on this website! Consistency and reliability is quite important to promote an image of one unit.

jollibee case study conclusion

Kitchner realized the mistake and immediately sorted to rectify it. Feeling of one unit and one family is considered to be their priority as they expanded immensely into various countries and regions. Due to the changes the relationship between the International Office and the Philippine Headquarter seemed to deteriorate. In the largest fast food company tried to enter the Philippines by spending large sums on opening six restaurants conclueion two years and on promoting them.

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Jollibee case study – University Business and Administrative studies – Marked by

A holistic coordination is required to transfer core competencies or to pursue experience curves and location economies. A small market research before the venture would be suggested to get an idea of the local needs and the potential in the market.


Hi there, would you like to get such a paper? By adopting this practice Jollibee would support its staff to understand the cultural diversity among nations and different market needs.

The first change driver that brought Jollibee Foods Corporation into proper incorporation was the realization that prices of ice cream would double due to the oil crisis of With him a stuvy of things have changed. This company was acting in the ice cream market initially until it realized that the oil crisis would double the prices.

Jollibee Case Study Essay

Jollibee experienced the internal challenges of organizational culture clash between its implemented Filipino workers and the Chinese staff. Further we will examine what kind of challenges Jollibee Foods Corporation is facing with its expansion to Hong Kong. The fast food industry is basically a very highly competitive market that strives on cost leadership.

This is possible only in casse transnational entity. It needs to localize its menu to attract the local customers.