ITC E CHOUPAL CASE STUDY SUMMARY

ITC leverages e-Choupal in a novel way. How do we know it is effective? ITC eChoupal Initiative case study. Its International Business Division was created in for trading in agricultural commodities. ITC extended its e-Choupal framework to deliver core services, An innovative model embedded with social goals, the ITC e-Choupal empowers farmers and hopes to trigger higher productivity and income through a host of services related to know-how, best practices, timely and relevant weather information, a transparent discovery of prices, access to quality agri-inputs at competitive prices and so on. E Chaupal Case Study Ajay

Itc E Choupal Case Analysis The credit, according to Singh, goes to higher quality seeds, inputs and farming methods he has been able to adapt with access to timely information on weather conductions, prices across different local markets and services from the e-Choupal in his village. This system also gives the company traceability of its key agri-inputs for manufacturing its popular brand of consumer food products. ITC then began renting processing plant time and buying soya from mandis. Itc E-Choupal Case Study. In its next phase — the ITC e-Choupal 4.

Chlupal farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote. Yet it is besieged by myriad challenges.

Everything changed for Singh in when the diversified conglomerate ITC introduced an e-Choupal to his village. Yet the farmers are free to sell to anybody and are not tied down to ITC with summarj written contracts.

Itc E Choupal Case Study Analysis

It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for e-commerce transactions. They are generally located within walking distance or a 5-km radius. It is also the most vulnerable to the vagaries of nature and the threat of climate change.

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itc e choupal case study summary

This initiative has enabled farmers to make better choices and offered insights on better farm practices. Visit us on Facebook to stay updated with the latest positive stories!

Farmers using e-Choupal on an average receive 2. Request Case Study Solution. An innovative model embedded with social goals, the ITC e-Choupal empowers farmers and hopes to trigger higher productivity and income through a host of services related to know-how, best practices, timely and relevant weather information, a transparent discovery of prices, access to quality agri-inputs at competitive prices and so on.

Case Studies

Corporate Social Responsibility in Rural India This system also gives the company traceability of its key agri-inputs for manufacturing its popular brand of consumer food products.

If the farmer finds the quote attractive, he can take the produce to an ITC collection centre and receive payment within two hours. A case study on Rural Marketing Initiative Harvard Case Study Analysis This can be exchanged for other ITC products. Through its e-Choupal initiative, the firm also runs women empowerment programmes particularly focusing on Ultra Poor Women, which enables development of entrepreneurial skills, besides income generation.

Itc E Choupal Case Study Analysis

This diversification allows him to sell his crop at an opportune time, unlike earlier in the man dis, where he had no direct access to market information or alternative sources of income, and was thus unable to exploit price trends. ITC increases trust and Here, further testing is conducted by trained technicians. Only available on StudyMode How do we know it is effective? Corporate Social Responsibility in This also provided indirect benefits to the company reducing the risk in several areas of the summaryy chain eChoupal also provided ITC with an effective marketing vehicle.

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Case Studies – ITC eChoupal

By establishing a direct link between the farmer and ITCe-Choupal This case study has been compiled from information freely available from public The credit, according to Singh, goes to higher quality seeds, inputs and farming methods he has been able to adapt with access to timely information on weather conductions, prices across different local markets and services from the e-Choupal in his village.

E-choupals are much more than internet kiosks.

Itc E-Choupal Case Study In Narsingkheda village of Madhya Pradesh, however, a farmer has found an avenue to overcome these struggles. Subscribe to this RSS feed. ITC also uses e-Choupal as summsry medium to advertise consumer products. What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC.

itc e choupal case study summary