HILTON HHONORS CASE STUDY ANALYSIS

Therefore, it is worth to continue the program. Would the resulting corporation be more or less attractive to you? Click here to sign up. Customers have to stay 25 room nights or have 10 stays per year to become a member of Starwood’s loyalty program. HHonors program is one of the ways that helps in attracting and retaining customers as well as increasing their loyalty to the firm.

Imagine Hilton sold all its properties to the franchisees at market prices and kept ownership of only the HHonors database. Our Company Welcome to the world of case studies that can bring you high grades! What can also be described as the strength of this program is that the Hilton brand tries to come closer to its clients. Newer Post Older Post Home. What are the strengths and weaknesses of the HHonors program..? It should look for a way to match or surpass the competitive advantage of Starwood Preferred Guest Program.

Hilton HHonor case analysis.

Hilton HHonor (case analysis)

Quantify the value of the Hhonors program to Hilton. How should Diskin advise Hilton to respond?

hilton hhonors case study analysis

How can a loyalty program help the property operator and brand owner manage customers better.? Even though this seems simple, it makes customer feel unique. Overall profitability of a hotel firm is determined by the number of customers it attracts. As a result, their hulton margins will decrease. Not the questions you were looking for?

How would the value to stuvy ratio of the HHonors program change as a result? By offering loyalty programs, Studu implicitly trains its customers to expect lower prices. What are the strengths and weaknesses of the HHonors program.? Ways a frequencyprogram can develop a hotel brand like Hilton or Starwood. Initial operations allowed members to exchange their points for a certificate which they used to pay for a stay.

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Hilton HHonors Worldwide Loyalty Wars: Case Study by Daniel Schwartz on Prezi

A loyal guest can earn extra points because of referring Hilton to other qualified prospective customers. Can you quantify the value of the HHonors program to the Hilton brand?

Primarily, most of those reward programs as well as the HHonors hilfon, have some restrictive conditions, e.

hilton hhonors case study analysis

Consequently, if the customer chooses Starwood, he or she has more waiting time to use his or her points while paying very high staying cost because of its new frequent-guest program. They end up liking the brand since it provides a reward feature. Secondly, a major factor is that Hilton’s brand with its HHonors program gives the unique, among hotel chains, the opportunity of the so-called “Double Dipping”.

In order to do that, every hotel management should invest in its employees by training them on how to make customers feel that they are treated special. Instead, it should customize and differentiate its current loyalty program and establish a compelling brand strategy to create brand passion and brand loyalty and to reposition the Hilton brand so that customers are truly loyal to the brand. Based on the above arguments, I would suggest that Hilton should avoid such loyalty war by maintaining current rewards levels and further customizing redemption choices, convenience of program use.

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How would you recommend that HHonors should spend the additional revenue?

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Hilton HHonors Worldwide: Loyalty Wars – Case Solution

This is especially because of its double dipping. We are the marketplace for case solutions – by students, for students. Posted by Thuy Ha at 6: Four major hotel chains are competing on frequent-stay programs hhnoors the same points: By purchasing, you agree to our terms of service.

This means that the point value will almost match that of the Starwood.

Hilton HHonors Worldwide: Loyalty Wars – Case Solution

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In addition to this, the company has also done away with papers. Therefore, it is worth to continue the program. In doing so, Hilton chain can attract and retain more business loyal customers and create long term customer loyalty.

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