GROUPON CASE STUDY SWOT

MIT Press, O. Free Press, A. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. In such a scenario Groupon has to carefully analyze the various trends within the Services sector and figure out what it needs to do to drive future growth. Threats can be managed but not controlled. Anti-competitive investigations aimed to curb deep discounted deals. Economic uptick and increase in customer spending, after years of recession and slow growth rate in the industry, is an opportunity for Groupon to capture new customers and increase its market share.

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. Free Press, R. It can help the leadership of the organization to optimize performance, look for new opportunities, manage competition, maximize return on resources employed, and minimization of various business and policy making risks. Published by HBR Publications. Clearly defining the objectives of the SWOT analysis.

Browse marketing analysis of more brands and companies similar to Groupon.

Groupon SWOT Analysis Matrix [step by step] Weighted SWOT

Groupon is investing huge resources in gtoupon and development of its employees resulting in a workforce that is not only highly skilled but also motivated to achieve more. Utmost care has been taken in the analysis of the brands. It will provide Groupon Collective an opportunity to penetrate entry level market with a no-frill offering. Liability laws in different countries are swoot and Groupon may be exposed to various liability claims given change in policies in those markets.

Groupon SWOT Analysis / Matrix

SWOT analysis is a goupon planning tool that can be used by Groupon managers to do a situational analysis of the company. What is SWOT analysis? The matrix is only a starting point for a discussion on how proposed strategies could be implemented. Groupon”Groupon Annual Report”, Published in In the short term SWOT is an effective tool to improve business processes, part of business, or both together.

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groupon case study swot

It can help the leadership of the organization to optimize performance, look for new opportunities, manage competition, maximize return on resources employed, and minimization of various business and policy making risks. Groupon Collective can use the emerging trend to start small before scaling up after initial success of a new product.

The local players have local expertise while Groupon can bring global processes and execution expertise on table. SWOT analysis a highly interactive process and requires effective coordination among various departments within the organization such as — marketing, finance, operations, management information systems and sudy planning.

Legal procedures have become expensive and long drawn process. Similar Brands in the same Sector:. What is SWOT analysis? SWOT analysis may lead the firm to overemphasize a single internal or external factor in formulating strategies.

Groupon SWOT Analysis / SWOT Matrix

Few employees are responsible for the Groupon Collective’s knowledge base and replacing them will be extremely difficult in the present conditions. It will provide better clues regarding where customers are going and what trends Groupon can leverage. Given the scale of expansion and different geographies the company is planning to expand into, Groupon needs to put more money in technology to integrate the processes across the board.

Groupon maintains its dominant position in market by carefully analyzing and reviewing the SWOT analysis. Free Sswot, A. Opportunities are potential areas where the firm chan identify potential for – growth, profits, and market share. It will provide Groupon an opportunity to penetrate entry level market with a no-frill offering. It has also helped the organization to diversify revenue streams. Strengths are the firm’s capabilities and resources that it groupkn use to design, develop, and sustain competitive advantage in the marketplace.

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Government green drive also opens an opportunity for procurement of Groupon products by the state as well as federal government contractors.

What are the major elements of SWOT analysis? They are just awesome. As mentioned earlier even though Groupon is successful at integrating small companies it has its share of failure to merge firms that have different work culture.

It also solves the long list problem where organizations ends up making a long list but none of the factors deemed too critical. In such a scenario Groupon has to carefully analyze the various trends within the Gtoupon sector and figure out what it needs sqot do to drive future growth. Days inventory is high compare to the competitors — making the company raise more capital to invest in the channel.

groupon case study swot

This can provide Groupon Collective an opportunity to increase the customer base. Right now the investment in technologies is not at par with the vision of the company.

groupon case study swot