Similar Brands in the same Sector:. This was followed by the setting up of Dolphin Hotel in Visakhapatnam. A filmmaker can walk in with a script and walk out with a canned film. In the late s, Ramoji Rao also started a magazine for the farmers called ‘Annadata’ in Telugu 3. Ramoji Film City – blast construction area – Buidings are contracted for blasting in the movies. Ramoji Rao, started his career in the early s in Delhi with an advertisement agency — Ad Crafts. There are fewer rides in the park as compared to some of the other famous international amusement parks 2.

India has a demographic of young population, who can form the potential customers for the film city. The channel telecast a combination of entertainment and news programs in Bengali. Andhra Pradesh is not a popular tourist state in India, hence the inflow of tourists is relatively low. Said Ramoji Rao, “The idea is to save time, energy and resources and focus on creative excellence, executional quality, economical schedules and meticulous planning. Content was designed to provide local news about Andhra Pradesh.

Analysts felt that Ramoji Rao’s excellent business acumen, sharp insight and an eye for spotting out opportunities, made him a successful entrepreneur.

For instance, a song could be choreographed in any or all of the locations.

Ramoji Film City SWOT Analysis | Competitors & USP | BrandGuide | MBA

The threats of Ramoji Film City are as mentioned: Content was designed to provide local news about Andhra Pradesh. Case Studies and Management Resources.


Shirts with form and function going hand in hand. Ramoji Film City – tourist travel bus – Travel bus roams around showing tourists various places inside the city. The companies are not associated with MBASkool in any way.

case study ramoji film city

It attracts over 1 million visitors every year. Kiron Ads was the first accredited ad agency in Hyderabad. The garments were segmented as formal wear, work wear, and casual tilm for all the age groups.

Ramoji Film City – chinese temple – Chinese temple prototype for movie purposes. Ramoji Film City – wall painting – Walls surrounding the city are brightly colored. The brand is not very popular outside India. Concepts Contests Marketing Mix.

Ramoji Film City – Delhi palaces – Red Delhi forts or Rajasthan palaces prototypes are constructed for movie purposes.

The company planned to introduce garments for both men and women. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. On September 9,The Ramoji Group inaugurated its most innovative creation – The Ramoji Film City based on the maxion – ‘Walk in with your script and walk out with your print.

case study ramoji film city

The high quality clty used are cut and assembled with high precision. Ramoji Film City – hollywood corner – Hollywood installation for movie purposes.

Case Studies and Management Resources

The park also offers facilities for accommodation through the 2 hotels situated just outside the complex. Ramoji Film City – railway station – Railway Station prototypes for movie casw. Case Details Case Code: Kannada Malayalam Marathi Punjabi. Ramoji Rao’s vision was to achieve excellence in his every venture he undertook.


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Later changes could be made to the fountain’s appearance, the layout of the street or the facades of the buildings in the streets sttudy the shape of the multi-dimensional pond, to create a totally different locale. A filmmaker can walk in with a script and walk out with a canned film. Within three months of its launch, the site achieved the landmark figure of a million hits a day. Rama Rao 5in Andhra Pradesh through his Sstudy.

A film city which is also an amusement park is a unique concept in India. Bythe Rs.

The Ramoji Group

The company expected to manufacture 30, garments per day Refer Box. Ramoji Film City – muslim palaces – Muslim forts and places prototypes are constructed for movie purposes. Families living in Hyderabad and tourists from other parts of India.