CASE STUDY ON CSR OF AMUL

Yearwise details of tree plantation and survival of tree saplings planted is as under. Replication of Anand Pattern through Operation Flood programme helped India to achieve first position in production of milk in the world. In circular details for milk producer members to make necessary preparations like deciding the place, digging the pit, taking care of saplings etc. Member Unions were informed about the programme and channels of procurement of saplings, almost six month before to scheduled date of programme. However, real pool consist of 3.

In this way, the milk producers of Gujarat are ushering in a silent revolution of greening Gujarat. In an era of global warming, Amul is contributing its share in making Gujarat lush green. Village level coordinators were identified and they were trained to streamline activity of tree plantation. So as to maximise the earnings of the milk producers the GCMMF changes the product profile during the fiscal and directs its sales and marketing activities towards those products that would bring in maximum returns. Yearwise details of tree plantation and survival of tree saplings planted is as under. Through one to one talk with the farmers, the distributors and salesmen realise AMUL is a large business of small farmers. Many organizations conduct campaigns to create awareness among corporate, civic bodies, and government bodies about the importance of corporate social responsibility.

Inthird year of their movement, more than 13,51, saplings have been planted. There seems to be a direct correlation between the implementation of effective green programs and design of green buildings to improved office worker productivity and employee morale, while driving efficiencies and reduced consumption.

Corporate Social Responsibility, The Amul Way

Then individually they planted sapling on their own at their identified locations like their farm, near their home, on farm bunds, etc.

Alarmed by the climate change and global warming and their understanding of that dairy farming like agriculture is dependent on nature, they took an oath on 15th August,after the flag hoisting ceremony, to plant a sapling and ensure that it grew into a tree.

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Achievements of the “Amul Movement” 1. By winning this award, not only the student gets recognized, but it also help the schools to enhance their image as an academy that imparts quality education, worth emulating by others.

Corporate Social Responsibility, The Amul Way

According to statistics of Forest Survey of India considering on an average cm diameter of these trees, trees would provide one hectare of green tree cover. Amul Scholar Felicitation Programme: Further out of the net profit of Rs 7.

In this way, the milk producers of Gujarat are ushering in a silent revolution of greening Gujarat. Many organizations conduct campaigns to create awareness among corporate, civic bodies, and government bodies about the importance of corporate social responsibility. By doing so, cer producers of Gujarat Dairy Cooperatives have shown their concern, awareness and commitment for betterment of environment. Evolution of an organisational system has ensured that the corporate social responsibility towards the primary milk producers, village and the ecological balance is fulfilled.

CSR Initiatives

The GCMMF is managed by the board democratically elected by and from amongst the chairmen of the district co-operatives. They have taken necessary care to ensure that this sapling survives and they also reported regarding the survival to village level coordinator and district milk unions after five months. Along with logistical arrangements direct contact was established with czse agencies for receipt of saplings.

case study on csr of amul

A partial summary of such strategies has been outlined below and reflect best practices in the implementation of successful CSR programs designed to drive improved operational performance and net positive ROI.

The dairy cooperatives have been able to maintain democratic structure at least at the grass-root level with the management committee of the village level unit elected from among the members in majority of the villages. No Year of tree plantation No. The structure of salary and perquisites is altogether different.

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case study on csr of amul

This was just the beginning. At the village level, coordinators were identified in respect of the villages to be covered and the number of saplings required. The information submitted in the project is true and original to the best of our knowledge. The structure of salary and perquisites is altogether different. Log In Sign Up.

CSR Initiatives

Skip to main content. Its bid to enter the Japanese market in did not succeed, but it plans to venture again. The epicenter of the quake was located in Kutch district. In many villages the milk producer members planted the trees after performing the Puja worship of saplings before planting them. In the year21, saplings were planted by the farmers in Kaira of which 10, plants have survived. Financial Responsibility We are seeing an unprecedented level of government programs and initiatives designed to drive corporate decision-making within markets that include manufacturing, construction, etc.

Nearly all of the points needed for LEED Certification 40 points can be achieved through the energy and fo category 35 points. The answer lies in two things: But AMUL has shown the way. The responsibilities of an organization may range from providing small donations to executing bigger projects for the welfare of the society. In addition, Amul organizes donation of blood on emergency. An organization can exhibit a better image in the society if it cares for its a,ul and involve them in social activities.