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Xaimeter initial product range was products from the from Dow Corning The current pricing model was based on a high-priced innovative product and service package. Through application of the above theory about product levels to products sold by Xiameter, the above figure has been created to demonstrate what Xaimeter consumers are actually buying into, in terms of product levels. Please verify that you are not a robot. Home About Help Search. TESLA becomes a model for sustainable leadership: The E-mail Address es field is required. Please choose whether or not you want other users to be able to see on your profile that this library is a favorite of yours.

Like in the case of Dow Corning, the segmentation became suspect after 60 years of using the same segmentation. The innovation and R;D must definitely proceed, to produce high quality products.

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This evidently, resulted in higher product sales and xiamerer stronger positioning, and a greater market share within each market segment. If your product provides sufficient value to customers, they will buy — no matter how good or bad the economic situation is, if they perceive value they will pay the price.

xiameter case study imd

Introduction The purpose of this report is to investigate decisions that shaped the business model and marketing strategy, interrogate the segmentation, discuss the product, pricing and casf environment and possibly make recommendations to maintain the current market share Xaimeter is enjoying.


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xiameter case study imd

Would you also like to submit a review for this item? Pricing is the major factor affecting buyer choice and also the most flexible marketing mix element, because it can be change quickly. vase

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Xiameter Case Study | Case Study Template

How about receiving a customized one? Initially this segmentation worked for Dow Corning, in my opinion due to the marketing department per industry, they obviously did not see they should revisit their segmentation. Do you want to save your changes? Logically, if Xiameter and Dow Corning use the same factories, producing similar products, utilizing the same raw material, the cost of manufacturing will be reduced. The E-mail Address es field is required.

Xiameter : the past and future of a “disruptive innovation”

Reviews User-contributed reviews Add a review and share your thoughts with other readers. More like this Similar Items. Please enter the message. Xiameter provide superior value by leading the industry in pricing and convenience. Through application of the above theory about product levels to products sold by Xiameter, the above figure has been created to demonstrate what Xaimeter consumers are actually buying into, in terms of product levels. Silicon and silicon-based materials can be formulated to deliver unlimited range of uses.


Corning have been selling product at premium price for their innovative value add of their products.

xiameter case study imd

The factors and decisions that shape the business model and strategy is depict in the microenvironment Political In all chemical manufacturing environments there are the challenges of environmental regulations as specified by the authorities, Dow Corning was no exception.

To request such permission and for further inquiries, please contact IMD at pressroom imd. I believe, Xaimeter can review the penalty rules to be more lenient to build that segment and gain market leader then, introduce the penalty system, gradually. Join other leaders, and receive our hand-picked publications. Customer paid premium prices for the innovative high quality product that included value add services like customized application testing, training custom blending packaging and recycling.

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The segmentation worked for 60 years, the problem is, the market then changed, their Dow Corning only used the single segmentation, of which the disadvantage is that they potentially overlooked buying behavior in another industry. The third level of a product is the augmented product, which is the aftersales services, installation warranty.