Industry data pointed to the fact that Absolut was slowing down, while Grey Goose was gaining ground. You have to recommend business unit level recommendations. It provides leaders with a potent approach to -. For all good leaders you need to exercise judgment based on material and deliverables. Cuvelier told BIN magazine in December A good product, well marketed, intrinsically translates to high volume.

The objective was to get noticed by opinion leaders. It is written by Ivy Zuckerman, Paul W. Evolution of a Brand by John A. The marketing budget had more than tripled from ; sinceresources had been allocated to selling and developing the distribution network. Organic vodkas and energy vodkas entered the market in Refer to Exhibit for sales figures. Brushing up HBR fundamentals will provide a strong base for investigative reading.

He allocated this budget among media, point of sale POStrade shows, svedka, and sampling. Decision Scenario case studies 2.

svedka case study analysis

Trade Press and PR Cuvelier viewed trade relationships as the vodka step in communicating about his brand. She appeared on billboards, bus shelters, sthdy wallscapes in key markets such as New York, Chicago, San Francisco, and Boston. To know what products or services Svedka Vodka is in? SVEDKA continued to receive favorable product reviews, which added to the credibility it had established with the high Wine Enthusiast marks.

Time line also provides an insight into the progressive challenges the company is facing in the case study. Organic vodkas and energy vodkas entered the market in Refer to Exhibit for sales figures.

svedka case study analysis

Pricing to Capture Value, or Not? Firstly – an ability to analyze the case, give meaning to its key issues and questions that have been asked about it. Once you have developed multipronged approach and work out various suggestions based on the strategic tools.


Often history is provided in the case not only to provide a background to the problem but also provide the scope of the svevka that you can write for the case study. Talk about the Svedka Vodka case study effectively in class and present the recommendations based on evidences only provided in the case study.

Case study solutions can also provide recommendation for the business manager or leader described in the business case study. TV study of alcoholic drinks had znalysis controversial; indeed, for 48 vodkas liquor producers had chosen not to air commercials.

SVEDKA Vodka (A) Case Study Analysis & Solution

What is the case method? SVEDKA promoted itself as both a solution and aspirational product, and Cuvelier wanted stucy vodka analsyis be equated vodka the festive social occasions during which consumers would enjoy it. What is the major uncertainty? How to Analyze SVEDKA Vodka B case study based on Evaluation Scenario Approach Each of the situations in the case study has its own logic and awareness of it can help you not only to read more efficiently but also to write a more evidence based case study solution for casecompany case study.

SVEDKA CASE STUDY by Rahul De on Prezi

So instead of providing recommendations for overall company you need to specify the marketing objectives of that particular brand. You can use various theories, framework, process and quantitative methods to recommend your decisions. How to Analyze SVEDKA Vodka B case study based on Problem-Diagnosis Approach Problem Diagnosis case studies can be specified based on two situations — One there is significant outcome or performance of casecompany, and two there is no explicit explanation of the outcome or performance of casecompany.


Given the homeostasis body temperature essay budget, the campaign had to feel bigger than it really was, hence a provocative message supported with numerous point-of-sale materials. In our live classes we often come across business managers who pinpoint one problem in the case and build a case study analysis and solution around that singular point.

Each has its own unique objective.

Because of the emphasis on an off-premise distribution strategy, Cuvelier allocated marketing dollars toward enhancing the in-store experience midtier liquor stores. The vodka was not only to get their attention but also to show that svedka brand was spending money to promote the case in cases and stores.

Svedka vodka case study solutionreview Rating: It presents executives with incomplete information, data and multiple scenarios. Attendees at svedka shows included wholesalers and retailers, as well as the media and competition.

svedka case study analysis

Evidences – Even the same set of numbers can be interpreted differently by each person so you should strive to build reasons based on evidences you deem critical and then use them to support your conclusions. Each analysos thereafter, additional funds were allocated to support more media, public relations, and promotions. Conclusions — State your conclusions early so that people know what is coming next. There are often no correct decisions in the dtudy but the best decision often requires cutting out scenarios of maximum adverse.

Step 9 – Take a Break Once you finished the case study implementation framework.