PARLE G CASE STUDY IVEY PPT

Since it started in it has seen a tremendous increase in participating each year, with entries coming from schools of West Bengal. Parle-G has been strongly associated with offering the Value for Money, a marketplace perception that had remained unfaltering for more than 60 years. In , while India was under British rule, a small company by the name of Parle Products emerged. First, the hard apprenticeship and the graduation to Master Cutter, then the elite tailoring establishment that eventually developed into a wholesale business to finally, the new business in confectionaries and biscuits. Higher degree of recall: Sometimes biscuits get damaged while being delivered to retailers.

The Objective of the case study is to find out the reasons for the preference of people in Glucose biscuit also to know why Parle-G is no. Cadbury India wanted to restore the consumer’s confidence in its chocolate brands following the high-pitch worms controversy; so the company appointed Amitabh Bachchan for the job. Parle G has adopted the Market Penetration strategy i. Most Parle offerings are in the low and mid-range price segments. Apart from this, Parle has manufacturing facilities at Neemrana, in Rajasthan and at Bangalore in Karnataka.

Britannia relaunched its Glucose-D biscuit as Tiger in and boasts of per cent share, while ITC’s Sunfeast glucose has captured per cent, according to industry sources. What makes the Parle G brand tick is also that it has been positioned on the health platform a single pack of biscuit offers calories. What a long way that bright little boy came!

The incredible demand led Parle to introduce the brand in special branded packs and in larger festive tin packs. The value- for-money positioning helps generate large sales volumes for the products.

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Celebrities ensure attention of the target group by breaking the clutter of advertisements and making the ad and the brand more noticeable Advantages of a celebrity endorsing a Brand Continue…. Parle is weak in Eastern India and Tamil Nadu. Latest testimonials ads of Parle-G.

Golu Galata Retrieved from http: This can affect the performance ppt the company. The immense popularity of Parle products in India was always a challenge to their production capacity.

parle g case study ivey ppt

Makers of the world’s largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. First, the hard apprenticeship and the graduation to Master Cutter, then the elite tailoring establishment that eventually developed into a wholesale business to finally, the new business in confectionaries and biscuits.

He never gave in to the sense of indifference that often comes with the commercial outlook.

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As discussed in the earlier point the company can attract more retailers and wholesalers. Exports — Our Reach Retrieved from http: The brand is estimated to be worth over Rs 2, crore Rs 20 billionand contributes more than 50 per cent of the company’s turnover Parle Products is an unlisted company and its executives are not comfortable disclosing exact numbers.

Inwhile India was under British rule, a small company by the name of Parle Products emerged. Aisa laga jaise main ghar par baithke Parle-G kha rahi hoon…’ The spot ends with the voiceover: The major income source for Parle Company is the Parle-G biscuits. Parle is one of the oldest companies in the biscuit market and except for its glucose biscuit business, no other product has had a significant impact in the market.

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Tchk…’ the ego kicks in. Parle G is a very price sensitive product. Apart from this, Parle has manufacturing facilities at Neemrana, in Rajasthan and at Bangalore in Karnataka. This is based on their understanding of the Indian consumer psyche. Mohanlal Dayal was not just a progressive and astute businessman. Parle-G, the price warrior Retrieved fromhttps: Due to proper packaging the quality of the biscuits will be retained and will not suffer loss if goods are spoiled before it reaches their place.

Company should adopt innovative packaging techniques.

Parle-G Harvard Case Solution & Analysis

Concentrating on consumer tastes and preferences, the Parle brand has grown from strength to strength ever since its inception. Kotler, PhilipMarketing Management, Pearson 8. It was concluded that Parle is the first preference of both the customers and retailers Organized and unorganized both because of its price and brand image.

parle g case study ivey ppt

Britannia Tiger has brand ambassador Rahul Dravid and Virender Sehwag who are doing heavy duty endorsement on their personal equity line for the brand. Is to design a ppt ad campaign that: There are very few food items that are available for Rs a kg,” says Pravin Kulkarni, general manager marketingParle Products.