JSW SHOPPE CASE STUDY ANALYSIS

To understand steel industry’s retail value chain in general, and JSW’s retail value chain in particular; and to identify and analyze the problems and opportunities for improvement with these retail value chainsTo discuss JSW’s new business model and contrast it with their earlier value chainTo discuss the advantages of JSW’s new business model, identify the challenges — especially with franchising and branding issues in the steel industry– and to debate the possible channel conflicts arising out of the new modelTo examine and debate JSW’s business model execution strategy. Strategy; sales force management; retail management; balanced scorecard; change management; branding; India. JSW, manufacturer of various grades of steel, sells its products through a network of dealers. The case deals with the foray of manufacturers into organized retailing and franchising as a distribution model. Ajouter au panier Acheter un exemplaire de consultation. Richard Ivey School of Business Foundation 13 pages. How Does it Work?

The Company believes that the current distribution model will not serve the purpose, and is a unique concept of JSW Shoppe – franchising model, in which the company will cooperate with the existing, as well as new dealers to achieve their objectives. Cliquez-ici pour en savoir plus! Set in , a case study and discusses the transition from a transactional model of distribution relationships based on the distribution model of franchising. The case can be used to deal with issues relating to sales personnel the role, duties and responsibilities of sales personnel, along with their recruitment, training and evaluation , franchising issues and challenges associated with the choice of channels, channel partner and evaluation applying the balanced scorecardRetail Management: The company felt that the current distribution model would not serve the purpose, and designed the unique concept of JSW Shoppe – a franchising model wherein the company would partner with the existing, as well as, new dealers to achieve their objectives.

jsw shoppe case study analysis

Otago Museum StormFisher A: Organised retailing steel was not a very popular concept among steel producers in India. How Does it Work?

The main event includes presentation of the problems of franchising specialty productthe assessment of dealers using the balanced scorecard and prepare a training module for complex sales. The case demonstrates the importance and role of a sales person and the problems and issues that arise when the distribution model is changed — both from the dealers’ and the company’s perspectives.

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jsw shoppe case study analysis

Highlights of the case include the presentation of the challenges of franchising a specialty product, the analyxis of dealers using a balanced scorecard analysiis the preparation of an elaborate training module for the sales force.

Sales and Distribution Management: However, the management was concerned with building a brand image for its products, increasing its market penetration beyond its current market of builders and fabricators and attracting the attention of end users who, in turn, would drive up the sales.

The case study can be used in any of the three following courses: Throughout the case, issues relating to store layout, visual merchandising, branding and retail communication are dealt with.

The case also provides an opportunity to discuss JSW’s possible pursuit of a forward integration strategy. Set inthe case study deals with the issues and challenges of transforming from a transactional distribution model to a relationship-based distribution model for franchising.

JSW Shoppe – Unique Distribution Model for Branded Steel Harvard Case Solution & Analysis

JSW, a manufacturer of various grades of steel, sold its products through a large network of dealers. The case discusses choosing to change the distribution model and its impact on the sales division, designing and applying Balanced Score Card as an evaluative criterion and deciding the strategy to counter emerging competition.

Search Case Solutions Search for: However, management was about building a brand image for their products, increase its market penetration for its current market builders and manufacturers and to draw attention of end users, which in turn can lead to increased sales.

Through the analysis of the case study, students can try to find the execution flaws in the company’s transformation, and seek the best way to address the issues related to this transformation. Set ina case study and discusses the transition from a transactional model of distribution relationships based on the distribution model of franchising.

Through the analysis of a case study, students can try to find flaws in the implementation of the transformation of the company, and look for the best way to deal with this transformation. The Company believes that the current distribution model will not serve the purpose, and is a unique concept of JSW Shoppe – franchising model, in which the company will cooperate with the existing, as well as new dealers to achieve their objectives.

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Cas – JSW Shoppe – A Unique Distribution Model for Branded Steel – IVEY Publishing

The case demonstrates the importance of the role of Sales Manager and the problems and issues that arise in the distribution model has changed – stkdy the dealers and the company’s prospects. The case deals with the foray of manufacturers into organized retailing and franchising as a distribution model. Strategy; sales force management; retail management; balanced scorecard; change management; branding; India. The company felt that the current distribution model would not serve the purpose, and designed the unique concept of JSW Shoppe jjsw a franchising model wherein the company would partner with the existing, as well as, new dealers to achieve their objectives.

Ajouter au panier Acheter un exemplaire de consultation. Like Us and Get Updates: To understand steel industry’s retail value chain in general, and JSW’s retail value chain in particular; and to identify and analyze the problems and opportunities for improvement with these retail value chainsTo discuss JSW’s new business model and contrast it with their earlier value chainTo discuss the advantages of JSW’s new business model, identify the challenges — especially with franchising and branding issues in the steel industry– and to debate the possible channel conflicts arising out of the new modelTo examine and debate JSW’s business model execution strategy.

Richard Ivey School of Business Foundation 13 pages. Cliquez-ici pour en savoir plus! The case can be used to deal with issues relating to sales personnel the role, duties and responsibilities of sales personnel, along with their recruitment, training and evaluationfranchising issues and challenges associated with the choice of channels, channel partner and evaluation applying the balanced scorecardRetail Management: JSW, manufacturer of various grades of steel, sells its products through a network of dealers.