Lesson Learned 23 — Take some pre-campaign time to research and identify your targeted audience. This will make your case stronger and gives the reader more reason to interact with your ad. Lesson Learned 17 — There is no barrier to the type and cost of the product you are selling — you can even sell a high priced product using Facebook Ads. He was targeting a very little set of individuals. At Connectio we often hear customers saying that they have none or very limited success via Facebook Ads. She sent the traffic from Facebook ad to a high-quality article on the blog and added a lead magnet as the content upgrade.
Lesson Learned 23 — Take some pre-campaign time to research and identify your targeted audience. A high Facebook Ad relevance score helped your ad not being flagged by Facebook and delivered to your targeted audience. Though the sales came from the first page, he was able to score valuable leads via the second ad and landing page. Not only it creates awareness for your business, but you might also score a handy traffic and some sales too in the process. Such as mobile users were engaging far more than desktop users in this case so apparently it makes sense to pour more budget here. If you set your targeting right, you will still be able to get the required traffic.
Lesson Learned 33 — Use your Facebook Ad effectively to list all the value you are providing. Lesson Learned 3 — Keep your targeting narrow than being broad.
Lesson Learned 17 — There is no barrier to the type and cost of the product you are selling — you can even sell a high priced product using Facebook Ads. This is uber awesome, provided you have an ultra high-quality article that drives CTR from Facebook and an equally irresistible lead magnet.
So regardless of how competitive your niche is, there is still an opportunity for to score dirt-cheap leads. Lesson Learned 5 — Use the magnetic power of retargeting to bring back customers that already have shown interest in your products.
Lesson Learned 25 — Have multiple images and copies of your ad in hand before starting a campaign. So she optimized the ad targeting and the ad copy in line with the results they achieved earlier.
The Ultimate List of Facebook Ads Case Studies (+ 38 lessons you can’t ignore) – Connectio
This is particularly helpful if you want to convert your blog subscribers into warm leads or paying customers. This is what Servando Silva of Stream-Seo did. Although their primary objective was to show the advfrtising ads, they also tested the text ad along with it and they saw a huge difference between both.
Ccase we saw from earlier case studies, narrowing down on your target audience is much more beneficial than broadening it. Campaigns focused on bringing in hundreds of thousands in revenue as well as bringing in low-cost leads.
But if they see something relevant or something which might not be another ad from the laundry, they are more likely to engage. He calls this is the Elope Approach. And this too; Why these ads?
At Connectio we often hear customers saying that they have none or very limited success via Facebook Ads.
Try video ads too.
Setting up the correct targeting is one of the essential parts of your campaign. It is also very helpful for startup businesses that have none or small following and email list. Initially, they were getting a higher CPC. Design Pickle identified that they could use retargeting with better effect. Dave mentioned that the hardest part of the campaign for them was to set targeting for their audience.
For the affiliate offer, he was promoting using two wdvertising pages. Lesson Learned 15 — Fine tune your advertising to narrow down to your targeted audience as much as possible. Lesson Learned 32 — Having a high-quality content helps in generating high CTR, better engagement, and lead generation.
Lesson Learned 23 — Take some pre-campaign time to research and identify your targeted audience. Design Pickle is a design-as-a-service that provides unlimited graphics designing services under a monthly retainer fee. It also shows how businesses can gain better results by using video ads and continually optimizing the campaign to improve performance.
Although, he was at a loss at this campaign some valuable lessons learned.
Although, he provided a lot of insight from his million dollar spending on Facebook Ads, here are some of the key takeaways and lessons learned. The advice and lessons learned from this case study will be far more insightful than people that have to spend some hundred or thousands of dollar on Facebook Ads. This helps in nurturing leads and segmenting people that are most likely to convert.
Such as copying the success of your competitorstargeting the fans of your competitors and creating lookalike audience from existing customers and email subscribers.
The Ultimate List of Facebook Ads Case Studies (+ 38 lessons you can’t ignore)
Lesson Learned 7 — If you want to test the Facebook Ads waters or generate buzz for your product, a small budget can also do good for you. If you target and optimize the ads well, you still can get a good traction regardless of your objective.
Either it was not giving the desired results or is turning out to be expensive for them.