CASE STUDY INTERNATIONALISATION OF THE SPANISH FASHION BRAND ZARA

Internationalization of the Spanish fashion brand Zara. Zara employed intermediate modes and entered into joint ventures Germany and India and franchising Kuwait, Andorra, Puerto Rica etc. Iglika Karakusheva Student Number: It helps Zara stay ahead of the trend curve, enables it to design, produce, and distribute clothing within a very short time-frame, and enables store managers to reorder stocks efficiently with short delivery times. Also, its internationalisation process has not been aggressive like Zara; Gap has been cautious in its approach and is focused only on large markets in developed countries.

Zara employed intermediate modes and entered into joint ventures Germany and India and franchising Kuwait, Andorra, Puerto Rica etc. However, the idea of marketing as a standardised product with a uniform marketing plan is a misnomer. MSc International Business Economics. Conclusion Globalization has created new markets but has also resulted in increased competition and new challenges in the market place. Fast fashion Zara is a Spanish clothing and Skip to main content.

Brief of article” internationalisation of the Spanish fashion brand Zara “, Lopez, C A business vision for specifically Zara, a fashion based products External Analysis Inditex with its flagship brand Zara should look to enter New It helps Zara stay ahead of the trend curve, enables it to design, produce, and distribute clothing within a very short time-frame, and enables store managers internationqlisation reorder stocks efficiently with short delivery times.

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case study internationalisation of the spanish fashion brand zara

Purchasing global luxury brands among young Korean consumers. Help Center Find new research papers in: Recently, Sanish has been facing difficult times due to strong competition and erosion in its target market of younger buyers.

As fashino for international markets intensifies, no company can escape increasing competition from foreign firms. Lucy Collier – Academia.

Overall, this is likely to improve the profitability of Inditex. The name Tata in India is a brand to reckon with and helped Zara with market penetration. Essay about Internationalisation of the Spanish Fashion Unlike Zara, it outsources all its production from 1, suppliers located in the US and abroad Bharadwaj, et al. Zara is the main brand of the Inditex group, Log Zafa Sign Up.

Case Study: The International Growth of Zara

The company also took benefit from the shared infrastructure, technology, and human capital of Tata. Journal of Fashion Marketing and Management: Internationalization of the Spanish fashion brand Zara.

It has become a prime example of speed, agility, shudy innovation in retailing world. Remember me on this computer. How a Spaniard Invented Fast Fashion An effective marketing concept should be based on the premise of cultural differences and guided by the belief that each foreign market is culturally and environmentally unique.

case study internationalisation of the spanish fashion brand zara

Zara has an efficient and Since Tata is already a very well- known clothing line distributor in India, Zara borrowed its knowledge and expertise to coin a strategy of combining local and global clothing lines, thus regarding cultural specifity as well as offering trendy international clothing for casr with Westerns orientation. Inditex which handles a multi-brand portfolio has tackled cannibalisation by differentiating the brands fadhion through product categories, target markets, price, store presentation and retail image.

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Zara comes out with 11, collections fashion items per year as compared to its rivals who introduce two collections Temporal, Asian and European Experiences. Internationalisation of the Spanish fashion brand Zara more.

case study internationalisation of the spanish fashion brand zara

Enter the email address you signed up with and we’ll email you a reset link. These are the sources and citations used to research Zara internationalisation. Zara adapted to trends and Zara operated stores in all Spanish cities.

Thanks to its specific business model, the fast-moving fashion, the Companies like Zara which have imbibed this philosophy in their marketing strategies have successfully expanded internationally. Journal of Fashion Marketing and Mangement, 13 2pp.