The Legal Environment for the Aviation Industry is getting tougher and challenging in the recent years. By using the Internet, AirAsia will have a wider market to grab hold onto and also more streams of revenues across the region to take from. Examples of complaints are around flight delays, being charged for a lot of things and not able to change flight or get a refund if customers could not make it. Everything that can make inefficiencies must be reduced and possibly to eliminate. Now Everybody Can Fly: The mishaps such as the recent disappearance of the Malayasian Airlines Fight also affect the consumer sentiments badly, affecting the overall demand for the Aviation Services. The Air Asia Berhad Airline is thus recommended to continue with its competitive pricing strategy.

The government support attracted for the national aviation passenger carriers is pertinent for sustained growth of the low cost Airlines of the Asian region. As the implication, AirAsia, current market leader of LCC in Malaysia, Thailand, and Indonesia, will face competition from both existing and new players. Weaknesses of Now Everybody Can Fly: As a result, by using this yield management system, AirAsia can understands the behavior of their customer and offering the effectives and efficiency strategy and also can allocate capacity to maximize the expected revenue. The first reason why strategic management becomes important is because the globalization.

Managing and eliminating these weaknesses can drive future growth of Airasia Asia. AirAsia Company can compete with the other competitor in the airline industry if they can cut costs through lower salaries and reduced overhead.

In conclusion, the SWOT analysis that AirAsia have is on of the major component to make AirAsia more strength in their business and can make they are able to compete with the same low cost carrier airline industry.

Each Of Airplanes Company in the world trying to conduct some strategies to compete with another competitor in their industry. Therefore Air Asia pledges to be responsible on gathering and protecting it consumer privacy, even though it does not create legal right to the customers. Now AirAsia is the most successful budget air operator.


(DOC) SWOT Analysis for Air Asia | dee tee –

First, is the ever-increasing oil price. Yield management system as revenue management system it understands, anticipates, and reacts to the behavior of customer to maximize revenues for the organization. On this section, I will identify one by one the strength, weakness, opportunities and swpt in AirAsia Company.

Krisflyer, Jetstar and Tiger Airways makes competition very vigorous around the region.

Now Everybody Can Fly: AirAsia SWOT Analysis / SWOT Matrix

This benefit the general consumer whereby it provide them with choice that better fitted the consumer needs. Furthermore, the second reason why AirAsia need to consider a strategic management because in a company nowadays, general management which is the process of achieving organizational goals by engaging in the four major functions of planning, organizing, leading, and controlling may not sufficient and supportive for the organization succeed in the world of complex environments. Alliance with Galileo GDS that enables travel agents rom studg the world to check flight details and make bookings have also contributed to their string brand name.

For example, Several Asian countries continue to face political instability,religious turmoil, currency fluctuations, corruption problems, discrimination issues, andother problems that may have spillover effects on the airline industry.

This strategy is helpful in maintain the innovator brand image in the market. The strategy that they have formulated at the beginnings was a clever blend of proven strategies by other low cost airlines is US and Cwse.

The analysis presents the situational analysis of the Aviation Industry especially in the Asian region with the ztudy of PEST analysis tool. However, with such a plan, the low-cost carrier faces the risk of overexpansion. The various strategies for handling excessive airaeia pressures have also been discussed.

When the competition in the airplane industry becoming though, complex, and rapidly change, AirAsia company as a company that joined in the airplane industry business need to thinking strategically and also must preparing a good strategic management. Airasis conclusion, the current issues in AirAsia Company are more focused in the competition of the cost among an airplane industry.


According to Daniel Chansince the s, the competition for the Asian air travel market has always been intense. The regulations regarding the safety issues of the passengers and the related legal scrutiny have become stricter.

case study airasia swot

The current issues in AirAsia Company are more focused in the competition of the cost among an airplane industry. AirAsia is one of the airline companies who more focused with the strategy how to xtudy inefficiency and make it low possible fare in the world. Nowadays, E-commerce is becoming a business tool.

Weaknesses The increase in the Air traffic is resulting in the major congestion at several leading Airports across Asia. The cost that they have to running there must be efficient and reliable. The consistent growth airassia the Aviation business for Air Asia has resulted in expansion on several network routes. It can happen to Airasia Asia in the at the present moment. How about receiving a customized one? However, he seems to also take calculated risks, supported by the appropriate level of research and consultation.

The LCC industry attractiveness and profitability will attract many full services airlines to stuvy its version adding the degree of rivalry in this industry.

case study airasia swot

The customer network that Airasia Asia has promoted is proving less and less effective. Seats are available at various prices in different points of time. SWOT analysis provides key insights into both internal and external factors that can impact the performance of an organization.