The decision in outsourcing has several benefits such as cost, competency, control, and also competitive advantage. Implemented outsourcing in their business To make the lowest carrier in airplane industry, AirAsia also face with challenged to make a decision in terms of efficiency in their business how it will acquire the system. AirAsia can either be absence of strengths or resources of capabilities that are required but at present the organization doesn’t have. In conclusion, by using this system effectively, efficiency, customer satisfaction, fast and secure in buying a ticket already met. Welcome to the world of case studies that can bring you high grades! Yield management system as revenue management system it understands, anticipates, and reacts to the behavior of customer to maximize revenues for the organization.

Economies of Scale may be effectively achieved by the organization if it go ahead with resource sharing and bulk purchasing strategies with its sister Airlines Air Asia X. The RACE model is descriptions of the communication planning process that involves four steps. The e-service facilities like the user interface screen or the speed of the website facilitating the Air ticket booking are the minute factors that result in customer satisfaction while availing the booking facilities. The Increasing regional urbanization, increasing medical tourism destinations and increasing educational institutions across the Asian continent is expected to create new travel destinations for Air Asia Berhad. It can happen to Airasia Asia in the at the present moment.

With this strategy, AirAsia can achieve their casw and objective into the lowest carrier airplane in the world. Market penetration This strategy explains organization penetrating exsisting products in existing markets and achieves increased market share.

case study airasia swot

Attaining economies of scale Economies of Scale may be effectively achieved by the organization if it go ahead with resource sharing and bulk purchasing strategies with its sister Airlines Air Asia X.

Whatlessons can be drawn from the North American and European experience? In this system, AirAsia used it to takes into account the operating costs stuy aids AirAsia to optimizes price and allocate capacity to maximize expected revenues.


case study airasia swot

It is a direct sales engine that effectively airasi the middleman travel agents and the sales commissions that need to be paid to them. Welcome to the world of case studies that can bring you high grades! Costs that do not add value must be contained, reduced ewot even eliminated. The political context of globalization though is a main consideration for Air Asia but it is diffuse and spread over other factors as discussed subsequently.

Threat of the Substitutes.

To compete with their competitor in the business environment, a company needs to make a strategy to achieve their long terms objective and can be successful for doing their business.

The strategy that they have formulated at the beginnings was a clever blend of proven strategies by other low cost airlines is US and Europe. The LCC industry attractiveness and profitability will attract many full services airlines to launch its version adding the degree of rivalry in this industry. Thirdly, AirAsia is a brand name which is very well established in Asia Pacific.

But after several years later, the government allowed FireFly to operate from the old Subang Airport. Based on that statement, the competition among airplane industry will become more grow, traffic volume also would be increase, and also the Asian air travel market has always been intense.

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(PDF) The ascendance of Air Asia | nik Bomen –

Finally, in Asia, low-fare airlines are less likely to compete with more expensive providers for the same customers, and are more likely to target individuals who would otherwise not travel by air. Secondly it is more costly for Now Everybody Can Fly: The analysis presents the situational analysis of the Aviation Sutdy especially in the Asian region with the help of PEST analysis tool.

Technological Analysis The Aviation Industry has to necessarily invest in the latest technology equipments for providing better flying experience to its consumers and also to enhance the safety arrangements of the customers on board.

In total, electronic commerce is minimizing the expense and cumbersomeness, improved products, and higher profitability[15]. Now AirAsia is the most successful budget air operator.


Solved SWOT: Now Everybody Can Fly: AirAsia SWOT Analysis / Matrix

For example, Several Asian countries continue to face political instability,religious turmoil, currency fluctuations, ccase problems, discrimination issues, andother problems that may have spillover effects on the airline industry.

Strengths are the firm’s capabilities and resources that it can use to design, develop, and sustain competitive advantage in the marketplace.

According to this Matrix there are four possible combinations that provide the organizations with possible progressive opportunities. This benefit the general consumer whereby it provide them with choice that better fitted the consumer needs.

Business Collaborations and strategic alliances. Enter the email address you signed up with and we’ll email you a reset link. The consistent growth of the Aviation business for Air Asia has resulted in expansion on several network routes.

Now Everybody Can Fly: AirAsia SWOT Analysis / SWOT Matrix

Remember me on this computer. The globalization consideration impacts virtually all-strategic decisions in a company. But being a low cost leader, AirAsia an upper hand because its cost will be still the lowest among all the regional airlines.

case study airasia swot

This report provides with an extensive strategic analysis of the leading low cost Airline in the Asian Region, which is Air Asia Berhad. These four steps are useful for the brands in engaging their consumers effectively throughout the entire customer life cycle David, Most of the full service airlines have or planning to create a low cost subsidiary to compete directly with AirAsia.