This will not only mean that purchasing from the store will be convenient to customers, but it also means that this method of promotion directly influences and exposes the new products to customers that have the potential to buy one. Given the current loss making situation of AAB, the focus and main aim should be on maximisign sales revenue and thus profit. Leave a Reply Cancel reply Enter your comment here Notify me of new comments via email. Methods of, reasons for, market segmentation.
Just reading how you structure and tackle a variety of questions gave me so much more confidence. You are commenting using your Facebook account. You are commenting using your WordPress. Leave a Reply Cancel reply Enter your comment here Like, even when reading the content over and over again, I just had no clue how I would go about writing an essay on a specific topic concerning AAB and so your exemplar essays have just literally saved me.
It is also reasonable to argue that the use of a product life cycle allows Javier and Elizabeth to expect changes in their cash flow forecast.
Points of focus – Aab case study f business studies ocr |
I am sitting the same F exam and I was seriously stuck when revising for section B. Email required Address never made public. You are commenting using your Google account. By doing this, AAB will inevitably encourage brand loyalty as customers are invited to try this product at a low price in the hopes that this results in good word of mouth, brand loyalty and eventually repeat custom.
This could be an appropriate pricing strategy for Pete, Javier shudy Elizabeth to consider as it means that the business will be able to get tsudy best return on the investment before substitutes are introduced. Ultimately then, AAB can use the Boston Matrix table in order to find out where they should invest more xase in order to ensure the best return and maximum profit for certain potentially great products. Another pricing strategy that AAB may consider to adopt, considering the lack of information provided is penetration pricing.
This will not only mean that purchasing from the store will be convenient to customers, but it also means that this method of promotion directly influences and exposes the new products to customers that have the potential stud buy one.
F292 2014 Case study Analysis- All About the Baby(AAB)- Possible Questions
I just wanted to say thanks you so much, princess! Quite the opposite to price skimming, penetration pricing involves setting low prices in order to gain a foothold in the market and therefore secure a higher sales volume.
Thus, it provides a rough idea of where products should be further invested and perhaps where products should be balanced out with other kinds of products e. Given the current loss making situation of Aag, the focus and main aim should be on maximisign sales revenue and thus profit. In addition to price, AAB will need to consider promotion.
However, below the line promotion is likely to be effective in generating sales in this context: How can AAB use the product life cycle and Boston matrix to help make decisions about their wide product portfolio?
F AAB essay plans – Timeline in A Level and IB Business Studies
A Measure of growth Calculation: For example, if the pair decide that they are estimated to have a particular income in the yearby estimating the decline in botht he sprung interiorbasic foam and ultimate mattress, AAB will be able to hinder the impact of this decline. Price skimming involves setting high prices to secure low volume of sales in order to skim the profit from casr market before potential competitors zab the idea stdy create their own substitutes.
Therefore, taking into consideration price and promotion, AAB will need to weigh out the multiple factors that need to be considered when figuring an appropriate marketing strategy. A percentage of total sales volume in a market captured by a brand, product, or company.
Firstly, AAB will need to consider the price. Region Country Cities Population Reasons for market segmentation: AAB currently have an extensive product portfolio that caters to both the high end, and some, less thorough and profit generating, low end products.
You are commenting using your Google account. Additionally, another way that Javier and Elizabeth can use the product life cycle is to decide whether they should replace products with new, innovative ones. One way that AAB can use the product life cycle to help make decisions about their wide product portfolio is by identifying where an extension strategy may studu to be introduced.
Better match of customer needs Better opportunities for customers More effective promotions Gain a higher share of the market Limitations of market segmentation Lack of information and data: Definition of market share: By continuing to use this website, you agree to their use.
It involves product research and customer research. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: However, taking in to consideration the current loss making situation of All About the Baby, it is important that they keep costs to a minimum without spending too much that above the line promotion entails for example television adverts. It is reasonable to argue that this will be an appropriate strategy due to the nature of the HSM, being innovative and potentially ground breaking, it makes little sense for AAB to use a loss leaders type pricing strategy as this gives AAB the opportunity to reap the benefits from the market by having an unique and innovative product.